Sponsorship Sales
& Branding

In the sports category, SISE worked on multiple branding projects for several clients. Over the years, we have worked with the International Cricket Council (ICC), The Board of Control for Cricket in India (BCCI), the Cricket Association of Bengal (CAB), Jharkhand State Cricket Association (JSCA) and Kolkata Knight Riders.

Stepping out of sports, SISE also worked on acquiring sponsorships for Bengali movies.

Cricket

Branding

SISE has worked closely with Kolkata Knight Riders on sponsorships & local activations

SISE associated KKR with the following
2015
2016
  • UBER as the Logistics Partner of KKR.
  • Adamas University as the Education Partner of KKR.
  • Lafarge Duraguard Cement as an Associate Sponsor.
  • SISE brought SITI Cable on board as the official gifting partner to the KKR players.
  • For the IPL Final 2015, SISE collaborated with WISE to execute the branding of the Hospitality Area, Club House and VIP boxes.
  • SISE organized a day out for the players of Kolkata Knight Riders at Vedic Village Spa Resort.
  • SISE organized the charity event for KKR at Premashraya as a part of the Knight Golf 2016. It included the planning, set up and execution of the programme with the cancer patients of St. Jude India Child Care Centre.
    • SISE was proud to be associated with the ICC T20 World Cup. SISE created and managed the ICC Hospitality Lounge at Eden Gardens for all the T20 World Cup matches including the much awaited India vs Pakistan match on 19th March, 2016 and the Men's & Women's T20 Finals on April 3rd. One of its kind, this lounge was created only at Eden Gardens for the guests of ICC, BCCI and CAB.
    To commemorate the 250th Test for the Indian Cricket Team on Indian soil, SISE conceptualized & designed an exclusive booklet for the Cricket Association of Bengal. Only 250 special copies were created to be distributed to special guests!
    SISE created the content & designed a special booklet for Jharkhand State Cricket Association for the first-ever Test Match at Ranchi.
    For the New Zealand Vs India match conducted in 2016 at Eden Gardens, SISE designed a special booklet.
    Tamil Nadu Premiere League: Formed in 2016 by the Tamil Nadu Cricket Association (TNCA), the Tamil Nadu Premier League (TNPL) is a professional Twenty20 cricket league contested in the state of Tamil Nadu in India.

    Second Innings Sports and Entertainment in collaboration with Purple People Entertainment Pvt Ltd did the 3D mat design on the ground for the first season of TNPL in 2017. The 3D mat designs was done in three grounds during the first season which was in Chepauk stadium Chennai, Natham College ground in Dindigul and India Cements ground in Tirunelveli.
    In 2019-2020, SISE conceptualized & designed the backdrop for the Ranji Trophy quarter and semi-final held at Eden Gardens.
    In 2019-2020 SISE designed and created the Bye Laws & Fixtures Inter School Cricket Tournament booklet for the CAB.
    In 2019 and 2020, we designed the wall and table calendars for CAB.
    In 2020-2021, we were associated with the Bengal T20 Challenge. Starting from the design to bus branding, SISE also managed the entire social media.
    On October 10, 2021, SISE created & designed an exclusive magazine for the Cricket Association of Bengal (CAB) for their Annual General Meeting.
    SISE designed and conceptualised a coffee table book for the first Pink Ball Test Match in India conducted at Eden Gardens.
    To celebrate the 50th birthday of the BCCI President, Sourav Ganguly in 2022, SISE designed the entire hoarding for the Cricket Association of Bengal (CAB).

    Film

    Marketing

    LORAI

    Lafarge was the official partner for Lorai. SISE brought about the association which included Lafarge use the Image Rights to promote their products in conjunction with the movie. At the same time, Lafarge dealers and promoters met the star cast of the members of Lorai. An active association was brought about for the same.

    ABHIMAN

    SISE got Captain TMT on board as the official partner for Raj Chakraborty’s Abhiman starring Jeet and Subhashree

    Airtel was the official telecom partner for Lorai. SISE brought about the association whereby all the rights to distribute content over the telecom channels were partnered by Airtel.

    KATMUNDU & HEMANTA

    Success was the styling partner for KATMUNDU & HEMANTA. The clothes used in the film were provided by SUCCESS. SUCCESS also marketed the movies through outdoor and print.

    Boss 2

    SISE got Captain TMT on board as the official partner for Baba Yadav’s EID blockbuster Boss 2 starring Jeet, Subhashree Ganguly and Nusrat Faria.

    kabir

    SISE got Fashion Big Baazaar on board as the official partner for Aniket Chattopadhyay’s Kabir starring Dev and Rukmini.